Colonel Sanders has proven that plant-based vegan chicken nuggets and chicken wings are indeed finger-lickin’ good after the interesting partnership between KFC and Beyond meat has sold out their first batch of healthy chicken on the first few hours of their test.
For the first five hours, the store in Smyrna, Ga has sold out their first batch of Beyond Meat vegan chicken nuggets, according to KFC. The staff at the store were overwhelmed, seeing the line of customers who want to taste the innovative idea has “wrapped around the restaurant” since the opening of the store.
Reports have revealed that KFC was able to sell enough vegan chicken nuggets and wings as much as it typically sells popcorn chicken in a week.
KFC launched the vegan chicken in partnership with vegan meat supplier, Beyond Meat, which stocks have continued to rise since its May IPO, in order to test the viability of the meat alternative for the American and global market.
The experiment will see if there is potential for KFC to sell more vegan and plant-based meals, and the test could expand depending on its results. This is also not the first time that KFC has experimented with healthy alternative food products. In the U.K., they tested if the market thinks the “Impostor Burger” is good enough to be in the fast-food chain’s global menu.
“KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with. To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey. My only regret is not being able to see the legendary Colonel himself enjoy this important moment,” said Ethan Brown, founder, and CEO, Beyond Meat, in an earlier statement.
